Sunday, August 18, 2013

Sony Music Digs K-pop

By Asia Pop Culture


Two Sony executives posing with Crayon Pop (source: WSJ) 

Largely thanks to the huge global populatiry of Psy, K-pop has gone mainstream in a global way, not just limited to Asia.  To wit, Grammy-winning rapper Missy Elliott will perform alongside a bunch of K-Pop superstars during KCON 2013, the first U.S. taping of K-Pop convention on Aug. 25 in L.A.

Meanwhie, global music conglomerates are increasingly watching the K-pop music scene trying to spot the next Psy.  This month, Sony Music Entertainment just signed a license and partnership deal with a new K-pop girl group--Crayon Pop. That means the girls will get to hang out with global artists like Beyonce, Justin Timberlake, Usher and Avril Lavigne, who are also under Sony Music label.

Crayon Pop is a five-member (including a twin, Way and Cho-A) South Korean girl group formed in 2012 under Chrome Entertainment. After a couple of singles and EP, the group had its first mini-concert in Japan in January this year, and tickets were sold in just under an hour. The group released the MV of its latest song -- Bar Bar Bar, on June 23, 2013. The song has already made it to #1 on Billboard K-Pop Hot 100 chart, and had 2.6 million hits on Youtube.  The alternative dance studio version MV of Bar Bar Bar also received 1.4 million hits.

Crayon Pop's dance style is known as the “Straight-Five Engine Dance", and as described by WSJ ,
".....the five girls jump up and down during the track’s refrain, mirroring the movements of five engine cylinders."    
To me Crayon Pop's Bar Bar Bar is reminiscent of Psy's Gangnam Style, and Mickey by Tony Basil back in the 80's.  The lyric and song style also reminds me of the 2004 song, Hollaback Girl, by Gwen Stefani, but the MV and performance style of the two are totally not even in the same zip code.  Below is the official MV of Bar Bar Bar, let me know what you think?